Top Educational Games in Brazil: Q2 2025 Performance

In the second quarter of 2025, the educational gaming sector in Brazil saw notable performances from the top five apps on a unified platform. Here's a breakdown of how each app fared in terms of weekly downloads, revenue, and active users.

Lingokids - Play and Learn from Monkimun Inc experienced a fluctuating pattern in weekly revenue, starting at around $14.7K and ending the quarter with a peak of $17.3K. Downloads initially showed a downward trend, reaching a low of 33K in late June before a slight recovery. Weekly active users increased steadily, peaking at approximately 241K by the end of June.

Buddy.ai: Kids Learning Games, developed by MyBuddy.ai, saw a gradual decline in weekly revenue, dipping to around $7.3K in late May before slightly rebounding. Downloads were volatile, with a notable drop to 23K in early June, followed by a rise to 62K later in the month. Active users decreased from 240K to about 158K over the quarter.

PlayKids+ Kids Learning Games, published by SandBox Group, maintained steady weekly revenue, fluctuating between $6.5K and $9.7K. Downloads increased towards the end of the quarter, peaking at 13K in late June. Active users saw significant growth, rising from 114K to 159K.

LogicLike: Kids Learning Games by Massiana showed consistent weekly revenue, with a peak at $8.7K in late June. Downloads were highest in April, reaching 26K, before settling around 18K at the end of June. Active users decreased from 49K to approximately 37K over the quarter.

Finally, Keiki Learning games for Kids from BENIPOL LIMITED demonstrated a relatively stable revenue pattern, hovering around $3.5K throughout the quarter. Downloads experienced a sharp decline, dropping to just 483 by the end of June. Active users also saw a decrease from 6K to 3K.

These insights are based on data provided by Sensor Tower, where more detailed analytics and trends can be explored for a deeper understanding of the educational gaming landscape in Brazil.